Creating A Popular
Blog
If you want to make money through blogging, creating a popular blog is the
key to success. If your blog receives very little traffic, you will not have
much success monetizing it. No matter which method you use to make
money from your blog, you will find the most success if you have a large
readership. Because of this, making your blog popular and growing
readership should be one of your primary concerns.
There are many ways to make your blog more popular. The first thing you
should consider is who your audience is and who you are writing for. You
should always write about something that interests you, and that will
interest others. You may think that your new kitten is the greatest thing
since sliced bread, but there are probably not very many other people who
want to read a blog about it. It is best to find a niche audience that is large
enough to support a wide readership but not to vague.
One of the great things about blogging is
that you do not have to be a professional
writer to have a popular blog. You do have
to obey common grammatical rules and at
least be able to put together coherent
sentences, but you do not have to be a
highly skilled writer.
Blog readers are looking for interesting, relevant topics to read, not the next
work of Shakespeare. Make sure what you write is interesting, edgy, or even
controversial. Popular blogs are never boring and add value to reader’s lives
either through information or entertainment. Make sure your blog adds
something of value to your reader’s life otherwise you will not develop a
large fan base.
Making your blog popular is a lot like
driving traffic to a website. You can use
many of the same techniques to drive
traffic to your blog. Finding places to link
back to your blog is a good way to drive
traffic. Social sites such as Myspace,
Facebook, and You tube provide lots of
opportunities for this. You can also use
social book marking sites such as Reddit,
StumbleUpon, and Digg to promote your blog. Blogging on a popular blog
site such as Wordpress and Blogger are also good ways to make your blog
more popular as these blogging sites help to bring in traffic for your blog.
Whether you blog on a blogging network or you have an independently
hosted blog, you need to make sure your blog is designed well. It is true
that content is king and if a blog has great content is may receive lots of
traffic even though it is ugly, having a well designed blog that is not ugly or
annoying will help to drive repeat traffic. You want your blog to look unique,
but not too unique. Keep with internet formalities such as blue links and use
large font for headings.
You should break your post up into small paragraphs each with a headline if
possible as internet readers tend to scan the screen looking for relevant
information rather than reading everything word for word. Make sure your
colors do not contrast too harshly and that the text is easy to read. Using
good design will make your blog aesthetically pleasing and make readers
more likely to come back and remain on your page.
No matter where your blog is hosted, you should try to get it indexed by all
the major search engines. Some forms of blog monetization require that
your blog be indexed by search engines before they will allow you to
participate in your program. The higher ranked your blog is, the more
visitors you will receive and the more popular your blog will become.
All forms of monetization for your blog require readers to work successfully.
Before you try to implement your monetization strategies, make sure your
blog has enough readers to make your efforts work. If there is no one to
click your ads, visit your affiliate sites, or read your reviews, you do not
stand much of a chance of making money.
Using AdSense In
Your Blog
Now that you know ho to make your blog popular, it is time to profit from it.
One of the best ways to monetize your blog is AdSense, and this advertising
program will work with just about any blog and if you receive enough traffic,
it can be very lucrative.
AdSense puts relevant ads on your blog after you sign up and insert a few
lines of code into your blog; this requires some basic HTML knowledge and a
blog that allows you to modify the HTML. Don’t be intimidated, it is easy to
do. The good thing about AdSense is that the ads are displayed based on
the content of your blog, so readers only see ads that will likely appeal to
them, increasing the chances that they will click on them.
AdSense operates by pairing relevant ads with your content. As long as
your blog has enough content to support a few text ads, you will be able to
run a few non intrusive ads along the side of your blog. You will need to
have a blog that allows you to add a few lines of HTML code into your blog in
order to use AdSense. If your blog is hosted independently, chances are you
will be able to make the necessary modifications. If you blog on a network or
on another site, you will have to check to see if it is compatible with
AdSense, many are.
To get started with AdSense, go to www.adsense.com and sign up. It is free
to use AdSense and if you have an existing Google account you can use it
as your AdSense account as well. Signing up with AdSense is free, but you
must provide tax information and report your earnings.
You then choose what type of ads you
want displayed on your blog. You have
the choice of text ads that run along
the top, side, or bottom of your blog or
graphic ads that display an ad with a
picture on your blog, either in a size
like a banner ad or in a smaller size.
AdSense is a cost per click advertising program, which means that every
time that a visitor clicks on an ad in your blog you get paid. Google does not
disclose exactly how much you make for each click before you sign up, but
you can track your daily, weekly and monthly earnings once you have
started running AdSense and calculate how much you are making per click.
If you do not have a large readership base, most types of monetization on
your blog will probably not be successful and AdSense is no exception. The
more people you have clicking your ads, the more money you make.
Earnings will vary widely depending on how many visitors you receive and if
your blog is very popular you can make a good income from AdSense alone.
Other Advertising
Options
There are plenty of other advertising options if you do not want to go with
AdSense. A search for “ AdSense alternatives” will net you a long list of
other advertising opportunities.
Some work in much the same way as AdSense, others provide inline ads or
banners. You should try a few different advertising programs to see which
one works the best for your blog.
Some advertising opportunities are similar to AdSense and display text ads;
others display contextual ads, the double underline words in the body of
your text, and others work with graphic ads. Here is a list of other
advertising sources for your blog, any of which may be the perfect
advertising solution for you.
Clicksor – This advertising solution serves contextual ads within the body of
your blog. These ads are simply words that are underlined twice and when
clicked, send users to the sponsor’s website.
TargetPoint – Cost per click ads that display ads relevant to your content.
They claim to pay out 50% of click revenue and offer many customizable
features.
Adbrite – They have a few different advertising options including text ads,
banner ads, inline ads, and full page ads.
Chitika – This advertising option is designed specifically for blogs and there
are different advertising programs to choose form including text ads, inline
ads, and graphic ads. Most of them operate on a cost per click basis.
Veoda – They also have different ad options including text, graphical, flash
and inline ads. The good thing about Veoda is that they do not require a
minimum number of visitors to sign up and do not require tax information
which is good for small blogs that are just starting out.
Kontera – This is another inline advertising source where ads are placed as
highlighted words that display a message when they are hovered over.
Text Link Ads – This site allows purchasers to buy text ads on blogs for a
fixed monthly fee. The more popular your blog is, the more your ads will
cost and the more money you will make.
Affiliate Sensor – This advertising solution combines the best of text ads
with affiliate marketing. You earn revenue through Clickbank, an affiliate
marketing program, without having to market directly in your blog. Text ads
are placed, matched to your content, on your blog that link to Clickbank
products.
AllFeeds – You can display a variety of ads through AllFeeds, from
contextual ads, popaway ads, and text links. You can also display news and
whether right form your blog with this service.
Bidvertiser – You only display ads from the highest bidder with this
advertising soloution and you can block ads that you do not want to appear
on your site. The payout level is set relatively low at just $10.
As you can see, there are plenty of other advertising solutions for your blog,
and there are plenty more out there besides the ones mentioned here. You
can always sell ad space directly, to companies or businesses that are
related to your blog topic.
There are a few things you should
remember before placing ads on your
blog, however. Unobtrusive ads will
seldom drive traffic away, but too
many tacky ads will cause visitors to
leave. You want to find a good
balance where you can earn income
but not chase off visitors. Make sure
your ads are relevant and not
annoying. Make sure that they do not
take up too much space or become
the focal point of your blog.
Affiliate Marketing
If you do not want to run ads on your blog, or you are looking for an
additional way to monetize your blog, affiliate marketing is a good way to
make money provided you have plenty of readers to market to.
Affiliate marketing does not have to be blatant “hey buy this” advertising,
rather bloggers can subtly slip in a review or recommendation for a product
and include their affiliate link in their blog.
If you can find an affiliate product that is relevant to the topic of your blog
and you do a good job of slipping it in, you can stand to make some tidy
profits. Affiliate marketing generally pays more per sale than you would
make per click with other forms of advertising, but you have to have visitors
that both click on your affiliate link and purchase the product.
The best way to make sure readers purchase the affiliate products you
market is to pick products your audience will be interested in and that are
relevant to your blog. If you blog about outdoor living, chances are no one
will respond to your affiliate marketing attempts at selling PSP downloads.
Make sure the product you are trying sell will appeal to your readers and
that you can do a good job of including it in your blog without seeming to
preachy or desperate. Keep your marketing attempts natural and make sure
they fit in with the flow of your blog.
There are plenty of places to go to find
affiliate marketing opportunities. Many
websites such as Amazon and eBay
have affiliate programs. Your favorite
website or company may even have an
affiliate program and it can’t hurt to
look, especially if they are related to
your blog.
You can also find affiliate marketing opportunities on websites that specialize
in connecting companies with publishers. The good thing about using one of
these websites is that you have a huge list of products to choose form and
the website will manage your payments and track your selling statistics.
Here is a list of websites you can use to find affiliate marketing
opportunities.
Clickbank – The most popular affiliate marketing website, Clickbank offers
bloggers a dizzying array of products to market as an affiliate. All of their
products are digital products, such as e-books and reports.
You can find things on virtually every product, arranged by category. So no
matter what you blog about, chances are that you can find an affiliate
product on Clickbank. Payouts range from a few dollars per sale to fifty
dollars or more.
Commission Junction – This affiliate website operates in much the same
way as Clickbank. Companies add their products to the Commission Junction
marketplace and publishers add links to these products in their blogs.
Commission junction offers a wider variety of products, however, some
require visitors to buy a product for you to get paid and others require
visitors to sign up for newsletters or fill out a form.
Link Share – Another affiliate website that connects affiliates with products
to market. You can pick from a wide variety of products to market on your
blog and like Commission Junction, you do not always have to sell something
in order to get paid. Sometimes the required action is to get visitors to sign
up for a newsletter or fill out a form in order to get paid.
Affiliate marketing can be a great way to make money from your blog.
Remember to keep your marketing attempts natural and try not to “sell,”
rather rate or inform. Most affiliate websites that connect you with products
to market will keep track of your earnings and statistics which makes them
very convenient.
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